What did your mom always told you when you were a youngster?
- Always wear clean underwear
- Take your vitamins
Now you can do both at the same time! Aussie Bum Essence, the new underwear that secretes vitamins into your skin:
The company says it has created a fabric that can hold liquid vitamins, and when the body heats up, those vitamins can be absorbed by the skin. They can even withstand 15 washings.
Recchia: "These babies are comfortable. When I first put them on it was sorta like Vicks Vaporub ... it was cooling and gentle."
But can your skivvies really provide you with the same benefits as eating fruits and veggies or taking supplements?
Julie Upton, Nutritionist: "It's very funny to say you have a vitamin laced pair of underwear. Is it going to do anything? No, probably not. But it's probably not going to hurt you either."
Universal Gear in Chelsea still plans to sell the Aussie Bum underwear because they understand the bottom line.
"It's not just about having clean underwear, it's about having fun underwear," a store clerk said.
More from Aussie Bum