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Snopes: Is Black Friday The Biggest Shopping Day of the Year?

The answer will supprise you. Snopes

The result is that Black Friday nearly always ends up ranking below the last Saturday before Christmas (or December 23, if Christmas Day falls on a weekend), and in recent years it has ranked between fourth and eighth on charts of the year's busiest shopping days. Source (1997-2002 ICSC International Council of Shopping Centers)

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