Early next month, 425 Wal-Mart stores nationwide will begin carrying faith-based toys from One2believe that target parents who would rather that their kids play with a Samson action figure than a Spider-Man action figure.
It’s the first time the world’s largest retailer has carried a full line of religious toys. “We’re seeing interest from parents in faith-enriching toys,” says Melissa O’Brien, a Wal-Mart spokeswoman.
About one-sixth of Wal-Mart’s 3,300 stores will carry the One2believe line, which will get 2 feet of toy aisle shelf space, says O’Brien.
One way Wal-Mart decided where to carry them, she says: Stores that sell a lot of Bibles will carry the new line.
Cool Now We Will See Kids Playing Like This. (Funny Video)